BCBG Dress, Alice + Olivia Coat, Christian Louboutin Heels, Chanel Clutch

Back when I lived in Vancouver, for almost every event that required a dress, my go-to to hit up was BCBGMAXAZRIA. There was a large storefront on Robson Street, and while they had a full line up of clothing, their specialty during that time was, hands down, the cocktail dress. Up until I moved to Vancouver I had never heard of BCBG or Max Azria, and I came upon the store just by browsing the street one day. During those years in Vancouver if there was an event, the vast majority of the time I’d be donning one of their ensembles. New Year’s Eves, birthdays, Christmas events, weddings and even my bridesmaid dresses from my first marriage were BCBG. Eventually I moved back to Calgary, and not long afterwards the vibe of the store changed and their dresses didn’t have the same feel as the years before. A few years after that BCBG filed for bankruptcy protection and removed it’s store fronts from Canada entirely.

I don’t have many of those dresses left from that time, but I did keep a couple that felt timeless, this white applique dress being one of them. It’s close to 10 years old, but doesn’t read that way at all. That is one of the things I love most about fashion. Its ability to invoke memories, senses, and feelings just by looking at items of clothing. This dress will never not make me think of my time in Vancouver as a whole, and reminisce about all the marvelous moments I had in those fabulous dresses. Does anyone else remember the era of the BCBG Dress?

Photos by Kiera Schussler

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